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Privacy Policy

eChef’s privacy policy covers the collection and use of personal information that may be collected by eChef anytime you interact with eChef, such as when you visit our website, when you purchase eChef products and services, or when you call our sales or support associates. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at eChef, and we go to great lengths to protect it.

Why we collect personal information

eChef may collect personal information from you relating both to your identity and personal preferences as well as our products. eChef will endeavor only to collect such information as is necessary for the stated purpose for which we are collecting the information. For example if you purchase an eChef product, we will require your name and address so that we can send the product to you and your credit card details to obtain payment. Wherever possible eChef will provide you with clear information as to the type of information we wish to collect and how we want to use it. You will be given a clear option to agree or not agree to such information being collected. If we require further information, we will clearly set out the information we wish to collect and the purposes for which we are collecting it.

There are a number of different ways that we may collect personal information from you. At the time of collection we will set out clearly the information that we are collecting and the purposes for which we will use it.

Communications from you: You may email or write to us providing your name and contact details and any other personal information contained in your message.

Customer Support: You may telephone or email us in respect of technical assistance you require in respect of our products or information that you would like to receive relating to our products.

Email/Direct mail campaign: From time to time we may contact you directly by mail, email or telephone informing you about upgrades, new products, promotions or special offers that you may be interested in.

Newsletter: We may send out newsletters to our customers providing them with articles and information which we believe may be of interest to you.

Registration of Product: Upon registration of an eChef product you will be asked to provide certain information so that we can record you as an owner of eChef product to help us in providing you with service and information. We require that you provide certain contact information but any other information is optional.

Purchase: If you wish to purchase eChef Products we will require sufficient information to complete the purchase including your credit card details, your contact details and an address for shipping.

Survey: From time to time we may conduct surveys in respect of our products and services. Participation is completely optional.

Aggregate Information: Whenever you enter our website, our web server automatically collects and aggregates information in respect or your visit. This information includes URLs or domains of referring websites, browser type, operating system, the pages that you access and the date and time of your visit. In general this aggregate information will not identify you personally. If we do correlate such information to you, we will treat it in accordance with this policy.

Purposes for Which We Use Information

Our objective is to inform you before or at the time of collection as to the information we are collecting and the purposes for which we wish to use such information. We will seek your clear consent to your information being used for the stated purposes and will only collect such information as is reasonably necessary to achieve those purposes. eChef will clearly inform you as to information that it requires to proceed with the stated purpose and information that is merely optional. If you choose not to provide required information, eChef may not be able to comply with your request or provide certain services.

There are a number of different ways that we may collect personal information from you. At the time of collection we will set out clearly the information that we are collecting and the purposes for which we will use it.

Product Registration: Information you provide upon will be used to keep a record of your product. We will also use this information to inform you of any upgrades, new products or promotions that may be of interest to you.

Product Purchase: When you purchase products we will use your information to process payment.

Information in respect of eChef Product: It is important for us to receive feedback from our customers in respect of our products and any features they would like to see in future products. We will contact you to ask you about our products and also to inform you of upgrades, promotions and new products that you may be interested in.

Internal Analysis: We may use the information you provide us with for our own internal statistical and analytical purposes, to evaluate and profile customers including customer preferences and purchasing trends which we may use for marketing purposes and in respect of operations and development.

Updating Information: We may contact you to ensure that the information we have in our records is still correct and to add additional information to complete your profile.

Sharing of Information with Third Parties

We may share the information that you have provided to us with subsidiaries and affiliated companies of eChef Corporation. Such affiliated companies will also comply with the terms of this policy.

In an effort to offer our customers the maximum benefit of eChef's strategic and co-branding partnerships, we also undertake co-marketing agreements with third parties who offer similar products or services or who may collect your personal information, identifiable or non-identifiable, in order to provide certain online services to you. eChef may share profile information with its co-branding partners in order to better personalize the content, banners and promotions that you and other users will see on our sites. Advertising partners or other online services partners of eChef may use their own cookies.

Legal Disclaimer: Although we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.


We use commercially reasonable efforts to ensure that your information is stored and maintained in a secure environment. We have implemented procedures to ensure that your information is only made available to such designated staff as necessary to carry out the stated purposes that we have communicated to you.

Encryption: Orders received by the eChef Site, including credit card information is encrypted using Secure Sockets Layer (SSL) Protocol for browsers that support 128 bit encryption. This technology ensures that your information is secure as it is sent over the Internet to our server.


We may make use of "cookies" on our website. A cookie is a small text file that can be placed and stored on your computer's hard disc when you visit a website for record keeping purposes. A cookie itself is not designed or intended to read any information from a user's computer (other than the contents of the cookie); rather, it is an identifier used by the Web site that originally placed it on your hard drive. The actual contents of the cookie information can be retrieved by the same server to identify the computer and subsequently to customize, monitor, or regulate the use of a site based on information stored on the host server. Therefore, cookies only identify the user's computer to the Web site which may correlate other information, including personally identifying information, with the cookie.

We use cookies to allow us to automate access and the data entry functions of our website such as to correlate online ordering information for purchases you may make while at the website (if any), tailor our website to your preferences or interests, or customize promotions or marketing. In addition, cookies allow us to track use of our website to determine those areas which are useful or popular and those that are not thereby enabling us to improve and update our website effectively.

Most web browsers can either alert you to the use of cookies or refuse to accept cookies entirely. If you are not sure how to do this or whether you have this option you should consult the documentation that accompanied your web browser. You should be aware that if you elect not to accept cookies, some parts of the website may not function properly or permit access.


We may offer links from our website to other websites which may be hosted by our co-branding partners or by unrelated companies which we think may be of interest to you. Such websites are not governed by this privacy policy and eChef makes no representation as to their practices for dealing with your personal information. We recommend that you check the privacy policy of any website at the beginning of your visit.

Chat Rooms and Newsgroups

eChef’s website may have chat rooms, newsgroups, or other forums which permit individuals to interact online. Any information you transmit online in such forums will be made public and eChef cannot control nor is it responsible for the use any third parties may make of such information.


This site is a general audience site which is neither designed nor intended to collect personal information from children who are under the age of 13. In order to ensure compliance with the provisions of the Children's Online Privacy Protection Act children under the age of 13 should not provide any personal information to this site. We ask that parents supervise their children while online.

Access, Modification and Accuracy of Information

We take reasonable steps to ensure that the information that we receive from you is accurate and kept up to date. You have the right to access your information to verify the information that we have collected in respect of you. You also have the right to request that your information be modified or deleted, including any changes to any consents that you may have given in respect of us contacting you relating to information that you receive from us. You may also ask at any time that your preferences as to the type of communications that you receive from us are modified in order to stop receiving them or to be added to our mailing list. We will endeavor to deal with all such requests for access and modifications in a timely manner. We will not be able to comply with requests in respect of information that we may have archived as part our business operations.

Retention and Storage of Information

We will retain your information for a reasonable time to permit us to use it for the purposes that we have communicated to you. When information is no longer required, we will ensure that all such data is removed from our database.

We may use the services of third party companies to physically collect and store your information on our behalf. Any such companies will have to comply with the terms of this policy.

Changes to Privacy Policy

We may change the terms of this privacy policy from time to time in order to reflect our practices and provide greater protection for your information. Any change to this policy will be clearly displayed on this website. Any changes to this policy will not have retrospective effect. Information collected by us will be dealt within accordance with the provisions of our policy which were in effect at the time of collection.

Business Transfers

The information that is collected by eChef is considered to be an asset. In the event that eChef, any affiliated company, division or portions of its assets are acquired by another company, such information may be one of the transferred assets. We will take reasonable steps to place a notification of such a transfer on our website.

Acceptance of Terms

By using our services, accessing our website or purchasing our products you are consenting to the practices relating to information collection and use that are described in this policy.

Contact Us

Any requests for access to your information, modification of your information or questions in respect of this policy should be sent to the following email address: [email protected].